Who We Are
We create at the pressure points of culture, regardless of medium and format. With a renegade spirit rooted in culture jamming, we understand the systems that shape attention, then rework them to say something truer. We build collaboratively by identifying and amplifying fandom. Because a story is strongest when it’s carried by more than one voice.
Our track record of creating content that travels proves that when you can harness and communicate collective feelings into shared moments, reach and resonance follow.
For us, success means leaving culture better than we found it.
What We Do
We don’t believe in doing the same thing twice. We seek to identify friction in the culture, build a world, and do work with ambition to generate big waves. We’ve found that with this approach, unforgettable results tend to follow. We partner with brands, creators, and organizations who want to develop culturally fluent executions that reverberate through communities.
Our Projects
We Work With Humans*
social video
A scathing response to McDonald’s 2025 AI holiday commercial, this sharp commentary on the lack of control over AI usage in advertising by turns the fast food giant’s “own assets” against it.
As seen in AdAge, Inc. Magazine, and more.
Man Enough
social video series
A grassroots satirical political campaign ad that ignited a conversation about masculinity and allyship in the 2024 election grew into a widely debated piece on both sides of the aisle.
As seen on CNN, Fox News, Fast Company, Reuters, Bill Maher, Rachel Maddow, and more.
2x Shorty Impact Award Winner (Best TikTok, Best Viral Campaign)
Our Frasier Remake
short film + art show
A crowdsourced, collaborative art project where Frasier fans around the globe remade the Seattle Psychiatrist’s most meta episode… one frame at a time. Following sold-out screenings in New York, Austin, Seattle, and Los Angeles, a companion gallery show coinciding with Mental Health Month was attended by members of the Frasier cast and raised thousands of dollars for the American Society for Suicide Prevention.
As seen in The LA Times, The Seattle Times, Animation Magazine, Screen Rant, and more.
Pay The Writers
Experiential
A crowdfunded campaign to fly a small plane over major Los Angeles studio lots with a banner reading, “Pay the writers, you AI-holes!” in solidarity with striking WGA members.
As seen on The Guardian, TMZ, The Wrap, Variety, Deadline, NPR, and more
Deepfake Zaslav Explains “Shelving”
social video
After fan outcry about the CEO of Warner Bros. Discovery shelving movies for tax breaks, this obviously fake social video puppeteers David Zaslav into saying the quiet part out loud. Using IMDb’s news scraper, trade coverage of this satire was attached to Zaslav’s official IMDb page for several days. We received an anonymous tip that ‘his inner circle’ had ‘seen the video.’
As seen in The Wrap, Cartoon Brew, Yahoo News, and Puck.
retail in memoriam
social video
How do you make millions of social scrollers understand the threat of private equity? A satirical “in memoriam” video for all the retail brands ‘lost’ to acquisitions, bankruptcies, and more, followed by the chilling stat that 1% of companies own 97% of corporate assets.
sloppers.ai
digital stunt
Within a week after a controversial Hollywood Reporter article about the “future” of AI podcasting, a mysterious “AI podcast network” called Sloppers appeared with a fake website, fake c-suite, fake social profiles, and dozens of absolutely real podcasts. An absurd press release was picked up by Sinclair and Nexstar affiliates as if it were real, and the stunt earned a shout out from Vulture & New York Magazine.
Jacob Reed and Me
podcast
Jacob Reed and Me is an investigative comedy that blends the heart of Heavyweight with the goose chase of Mystery Show. In each episode, host Jacob Reed (Jimmy Kimmel Live, Funny or Die) answers life’s biggest questions…. exclusively by tracking down other people named Jacob Reed. From ATC founder Jacob Reed and the Executive Producers of Chef’s Table and Broomgate. The show was an official selection at Tribeca, and has received accolades from Apple Podcasts, The Guardian, Podcast the Newsletter and ‘big names’ like Tom Hanks and Julia Roberts.
Press + Awards
AI Actor Pulled from McDonald’s Ad Skewers Her Own Spot in Comic Takedown
AdAge
‘I’m Not Afraid of Women:’ New Campaign Takes on the Trump-Obsessed Manosphere
FastCompany
Viral Pro-Harris Parody Ad Sparks Debate About Masculinity
CNN
‘Pay The Writers You AI-Holes’ Plane Flies Banner Over Studios
Deadline
Deepfake David Zaslav Introduces WBD’s ‘New Process Called Shelving’ In Parody Clip
The Wrap
and more from…
Get In Touch
team at all trades co dot com